Friday, December 8, 2006

My first post—overview of select retailers

A large majority of Americans are Christian, a 2001 poll says 80 percent. However, it is not only Christians who celebrate Christmas—the Gallup polling organization reports that 96% of Americans celebrate Christmas. Ninety-six! Doesn't that make it so unbelievably stunning to consider the stretches most companies (and schools, and city councils) go to avoid using the word "Christmas"? It's ludicrous. In this first post I'm going to highlight two companies, one of them being Best Buy (including Best Buy Canada), the other is the United States Postal Service (USPS).






BEST BUY CORPORATION OVERVIEW
At first glance of their American website, Best Buy offers no inclusion of the term "Christmas", with "Holiday Gift Ideas" one of their central graphics.
As you continue to browse, you'll see that it is obvious that Best Buy is going to strenuous lengths to avoid the term "Christmas", even in it's shipping deadlines for December 24/25.




BEST BUY'S "HANUKKAH ISSUE"
But that's not the most disturbing aspect of Best Buy's "holiday" marketing. The worst part is that they offer a selection of "Holiday" gift cards ... and although they claim to have a "generic holiday" theme at their stores this year, they offer two Hanukkah-styled gift cards with the specific title "Hanukkah". All other Christmas-themed cards are labeled "Holiday", including 'Holiday Cookies", "Holiday Words" (none of which specify anything to do with Christmas), and generic snowmen.

Upon contacting them over this, a Best Buy spokesperson actually had the nerve to lay me the usual line, "We need to respect people of all cultures and beliefs", when that's exactly the OPPOSITE of what they're doing by blatantly promoting Hanukkah and censoring Christmas.


I may update on USPS at a later time.


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