This Christmas...A Diamond is Forever...

Jewelry companies aren't stupid. They know that Christmas is sweet and romantic...period. Therefore, they are not afraid to specifically mention Christmas, show a Christmas tree, etc., in their commercials.

I've already seen two Christmas commercials for jewelers, and we are not even at Thanksgiving! One was Kay Jewelers ("Every kiss begins with Kay"); while I'm not sure what the other one was, but it's motto was "A diamond is forever."

I'll note once again that mentioning Christmas isn't so much a risk as mentioning Christ's part in Christmas, but it is worthy of note anyway, although once the commercials start pouring in after Thanksgiving they might be impossible to keep up with.

~Kingdom Advancer

Best Buy and Geico: Santa-mas?

Best Buy and Geico Insurance Company are two of the first entities to get holiday television commercials up-and-running. Both of their spots include Santa; neither include mention of Christmas.

This may seem like nit-picking, but it is conspicuous: Santa has little or no relation to Christ--although he has become a symbol for Christmas (not the generic "holidays"). In fact, Santa Claus seems to be one of the older and tried and true attempts to get Christ out of Christmas--move somebody else in His place!

Besides, Best Buy has made publicly known that they won't make any exclusive references like "Merry Christmas" this season.

Anyways...you still can't make too harsh a judgment on a commercial with Santa.

~Kingdom Advancer