The Sunday Paper

Whenever one looks at the newspaper on a Sunday, there is an overwhelming amount of ads one could make notes of. Many ads this week stuck with the "holidays" vernacular, or avoided the controversy altogether--essentially saying "just great deals."
Since print advertisements don't necessarily entail the company's official position, I decided just to note some highlights:

America's Windows: At the top of the front page, it states "Winter Sale." Great, right? Well, don't worry, because just below, surrounded by an explosion graphic, it seems to shout, "Christmas Blowout." I don't know how many of The Christmas Watch's readers are planning on getting new windows for Christmas, but props to America's Windows nevertheless.

Sears: PatrickA has noted Sears indirectly, saying this: K-Mart and Sears are both owned by the Sears Holdings Corporation, but the funny thing is that Sears TV ads and website (apparently) are using explicitly "holiday". Well, Sears actually had two separate ads in today's paper. One had "Merry Christmas" on the front page--written tiny, with "holidays" also mentioned on the front page. On the other ad, "holidays" was written solely--but this time it was tiny. I don't quite get it. Perhaps they're trying to be on both sides of the fence at the same time (as many are trying).


On a sidenote, I saw a TV commercial for the grocery store Kroger that referenced "seasonal favorites" and "holiday favorites." Then, "Merry Christmas" was flashed up on the screen for about half a second before the end of the commercial.

~Kingdom Advancer