Monday, October 22, 2007

First 2007 victory? Best Buy will be using Christmas

Is it truly believable? Will Best Buy actually be using 'Christmas' in their 2007 advertising campaign? One wouldn't think so given their strong and steady stance last year on the subject, but apparenty Best Buy has turned the tides toward common sense and will be using 'Christmas' this year. Source? Well, I called the Best Buy hotline today and the representative quoted something to the liking of:

"Best Buy understands the need for the holiday season to be more personal, and for this reason will be referencing Christmas specifically in the upcoming holiday months. We will also reference Hanukkah and Kwanzaa."

Sounds great, huh? Apparently this is a corporate statement from the company, but the weird thing is I called back just to "make sure", and the second employee told me she had no idea what the stance will be for this year. Either way, time will tell.

The season is here, everyone—it's time to start up our Christmas watch engines once again!